The branding team finds the "brand soul" and work to drive business by crafting a story and shaping customer perceptions. The strategic goal is always to create that point of differentiation, a market advantage – something that stands out in a crowded marketplace, gets people interested and keeps people interested.

Services include:

  • Research and Trend Analysis
  • Positioning
  • Communications Strategy
  • Identity Creation | Naming, Logo Marks, Colour Palettes
  • Applied Graphic Design
  • Graphic Standards Manual
  • Print Production Management
  • Packaging
  • Merchandising
  • Website Development | Strategy, Design and Content
  • Brand Equity Management
  • Brand Auditing
  • Brand Revitalization