TKI re-imagined the stereotypical Japanese restaurant at this Kuwait eatery. The style could be described as “punk Japanese” and was deliberately created to contrast with the typical charm-less, minimalistic Japanese restaurants that dot the landscape.
A bold approach was needed to signal that this was not your traditional Sushi and Miso soup place; the menu was built around a less explored, more interesting part the Japanese cookbook – open flame cooking.
In terms of the design concept the direction had to be one that expressed fire, passion, theatricality because of the type of cuisine; calm, cool, quiet works well for sushi, but not for fire-based cuisine.
TKI was responsible for the full scope of the project from conceptualisation to implementation and management.